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Aug. 21, 2022

Creating the Perfect VIP Guest List Feat Andrew Allemann


Andrew Allemann is a podcasting expert and founder of PodcastGuests.com. The service is used by over 30,000 people to both find guests for podcasts and for experts to get booked on podcasts. We are excited to provide this week's episode for all of our listeners and fellow aspiring podcasters.


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Transcript
Dustin Steffey:

Hello this Dustin Steffey here, I have an exciting announcement for my two well writers. I know I enjoy riding my motorcycle but what I don't enjoy is shopping for products for my motorcycle. I just found the company that works best for us that will provide us with bags and other accessories to be able to dress up our motorcycles and give us the time space and needs to be able to go on a comfortable ride. Check out Viking bags that is Viking bags. If you go to Viking bags.com You can search your to will vehicle on that website and find what you are looking for. I know that it's excellent quality product there and if you go in and put in promo code choppin with fire you'll enjoy a special discount. Again, there's no better time than now to purchase from Viking bags.

Jaden Norvell:

Hosted by Dr. Dustin Steffey co hosted by Jaden row this is chopping fire the number one business and self development podcast on Apple podcast finds at www.choppinwithfire.com Without further ado, enjoy the Episode

Dustin Steffey:

Hello, and welcome to another episode of chopping wood fire. You're joined with your hosts Dustin Steffey and

Jaden Norvell:

Jaden Norvell, what's up chop nation.

Dustin Steffey:

How are you Jaden, you look like you're having fun, you look like you're ready to go could coach the football team, for sure.

Jaden Norvell:

In between, or in between staff meetings right now. So I'm gonna go do a walkthrough after this. But yeah, I've been dressing up as in my coaching attire for like, four days, and I get off it, I wake up at 6am and I get off at 6pm. So I just end up falling asleep in my clothes and just doing it all the next day. So

Dustin Steffey:

I just want our listeners to kind of piggyback with me and congratulate you for actually like chasing your dreams. Because I know this is something that you really wanted to do. So congratulations on getting on staff at CSU. And so for all the listeners that want to watch CSU please support them. Because they're going to look at this year because Jaden is there now. So

Jaden Norvell:

twenty-two year old football coach, so we open them anybody was in Michigan, we open at Michigan, I think September 2, it's their first home game of the season, it's sold out at the big house. So come support or cheer against this. Okay, but she's happy to see fans there.

Dustin Steffey:

Well, I'm excited. So congratulations again. I do want to shift gears for a second. As I was driving back from Colorado yesterday, I learned that I lost a childhood friend. And so I just want to take a moment to share my condolences for Shane Murphy. I lost him and found out yesterday. So I just wanted to shout him out and shout out just how incredibly important life is because he was so young. I mean my age. So we're talking 3334 years old, and he's no longer with us. And so I do want to just take a moment to share my condolences with his family. So his mom, Miss Murphy who taught me in fifth grade his dad who was my PE coach when I was younger, and then his older brother Devon. I just my thoughts and prayers go out to that family and I just wanted to just take a moment to bring that to light

Jaden Norvell:

sorry for your loss D. Steff.

Dustin Steffey:

Yeah, I mean, you know, he him and I weren't like super like best friends close, whatever. But like, still someone I grew up with and like how young we are right now like it's it's just insane. So I just, I wanted to extend my condolences and then transition that into cystic fibrosis as well for you Jaden.

Jaden Norvell:

As always guys, our home charity is the Cystic Fibrosis Foundation. CF is a terminal lung disease that affects millions of people and affects kids adults, doesn't matter. It decreases your lung function basically causes mucus to clog up your lungs. And it makes it really hard to breathe and do anything. It's like trying to climb uphill but you're breathing through a straw So you guys have already raised over $2,000 in donations. Yeah, guys, please donate to the Cystic Fibrosis Foundation you can donate@cff.org cystic fibrosis is a terminal lung disease that makes it really hard to breathe like climbing uphill, but breathing through a straw, you guys have already raised over $2,000 Top nation has been killing it. So please continue to donate@cff.org backslash donate

Dustin Steffey:

awesome. And then the last thing I wanted to bring up is, please mark your calendars for the third week of November. So the week before Thanksgiving, we are going to have our second live event of the year, it's going to be focused on the crypto people that we have had on to kind of help with crypto investments in education. We wanted to have two live events this year. So that'll be our second one. More details to come obviously, as we start putting together venue, and where we're exactly going to have it. But I just wanted to whisper that for our listeners that do want to see us in person, you all are more than welcome to come out. We would love to have you and we would be excited to have you. So with that being said, we did want to at least make sure you guys are aware that we are planning not and it should be. It'll be on a Saturday. We'll have fun. on that Saturday, we'll probably have food provided a good venue and just a really fun time. So in Fort Collins,

Jaden Norvell:

Colorado, right? Yep. Let's pat ourselves on the back here with the stuff with the crypto stuff. Why is it important that our listeners listen to us about crypto kind of tell them what we've been up to just a little bit and what how successful we've been with it because it's amazing.

Dustin Steffey:

I'm not gonna I'm not gonna force our listeners to listen to us and say where the be all end all. But we do have some credibility back. And so with the guests that we've had on, and with the investments that we've made, personally that we've seen, we're, we're looking really good with investments, one of the rules is not to kind of get into details of how much we have. And I'm not going to because it's none of your business. But I will say that the investments look good. And everything looks strong. And it's based off of the people that we surround ourselves with. And the credibility that we have is only because we have credible people that backed us. So with that being said, I'll never tell you all to listen to us just cuz but we do have some credibility backing us.

Jaden Norvell:

And all our episodes are up and all the people we're talking about have already been on the show. So if you guys want to more information, go check out our previous episodes.

Dustin Steffey:

And then the last thing that I'll bring up before we introduce our guests that I'm super excited about is we are going to be doing a massive remodel of our Patreon, we are still going to use our patreon for cystic fibrosis donations, there will be a section if you want to donate for cystic fibrosis. But we're also going to revamp our patreon to have private episodes just between Jaden and I and our thought process. More in depth episodes. As far as if you want to learn more about certain things that we couldn't go on on the free podcast, it'll be on our Patreon. And then eventually we are looking at having a couple of classes on there on how to do certain things within the podcast world, I know that you guys can pick from a million people that do that. Again, the reason why you would pick us is because you like us. So I would definitely pick us too. So

Jaden Norvell:

we're good at it. We'll also have a more in depth analysis of investment opportunities and programs that we've covered on the

Dustin Steffey:

show. If you want to hear Jayden talk current events or see him behind the scenes coaching or whatever the case may be, that's going to be what we're going to use our patreon for, because it's fun. And again, you like us. So that's it. That being said, the excitement is here for me. I am very, very, very excited to introduce our guests for today. I've been waiting for this interview for I don't know ever since I started podcast and honestly because I was ecstatic about this gentleman, I was ecstatic about what he brings to the table, what he's done, just the wealth of experience and knowledge he has I'm just super excited and humbled to have him on our show because to me, he embodies experience and I'm excited. So with that being said, I am excited to introduce Andrew Ullman on he created a website where you all can go on as a podcaster and actually proactively solicit for guests where you don't have to pay them. They don't have to pay you. You You can find the right guest for your show. And just collaborate together to create kind of what you want and it just for me, it was awesome and refreshing. especially for us starting out with no one, no one at all and not knowing what to do. So with that being said, I'm excited to introduce Andrew on Andrew, how are you?

Andrew Allemann:

I'm doing well. Thanks for having me on, guys. It's great to be here. And it's always exciting to talk to people at different points in our podcast journey. Right? It's, uh, you know, there are podcasting is a is an interesting, you know, we kind of look at it as kind of a new medium, right compared to blogs, and all that sort of stuff, but it's changing a lot too. So it's always fun to hear different stories and how people are approaching their podcasts.

Dustin Steffey:

Yeah, I agree. I, again, like I said, not enough good things to say about like, the resource you've provided for us personally, and like what you've been through, I'm excited. And I kind of want to deep dive into it. Like, I guess, before we dive into that, I want to pump the brakes a little bit. And let's, let's let our audience know, like what your journey has been? Because I didn't want to disclose that without you disclosing it.

Andrew Allemann:

Sure, sure. I mean, so I guess journeys can be, you know, you can go back pretty far in time, Journey wise. But you know, I've graduated with a degree in finance, from from college and went and did a couple jobs. And then I landed on creating my own media, mini media empire, I guess. So I do lots of things in niche media, right. So I have a publication that covers the domain name business, so the people that buy and sell domain names. And then through that, I started a podcast about domain names, and then that ultimately led to podcast guests.com. So I look at myself as kind of a micro entrepreneur, right? I've never been one to have, like, you know, a company with dozens of employees kind of thing. I'm more of a self. Self solopreneur, I guess is a term a lot of people use. But that's kind of my background leading up to it.

Dustin Steffey:

And how long have you been within the podcast realm for?

Andrew Allemann:

So I started one of my podcasts back in 2014. Just just published episode 400. So it's been going on for a while. Before that I had before we really call them podcasts at like a an internet radio show, which was essentially a podcast, we just call it radio because nobody called them podcasts. Right? So that's, you know, wow, that's eight years now. Which makes sense. It's about a weekly show. So once a week times, eight times 50, you know, is about 400 shows. So yeah, it's been a while. And you know, a lot of podcasts have started up since then. But really, there aren't a whole lot of podcasts in the universe right now compared to things like blogs and websites and that sort of thing. So it's still kind of a, a niche medium.

Dustin Steffey:

Yeah, you you've been in this for a while, and it's grown. We're seeing that it's grown quite a bit like for me, when Jaden and I first started, it was scary, because there's, I don't know, I search on Apple podcasts. And there's a ton, but you're right isn't as big as like blogs and other mediums that have been around longer.

Andrew Allemann:

Right. And keep in mind a lot of those podcasts on Apple are no longer publishing to right. So they probably have millions in there but they're really only I hear between 307 100,000 shows that publish published in the past month, right? So the universe of total shows out there is fewer than a million, which is not a lot at all compared to these other media out there.

Jaden Norvell:

It's really an open market. I mean, it's a good time to start one if you if you do want to start winning. And I really liked your website it's kind of like Facebook for podcasts. And these days I've been waiting on this interview if you guys can't see him he looks like a kid on Christmas. So excited. But yeah, it's it's there's not a lot but we've been it's been fun. I've had a great time. Great Yeah.

Dustin Steffey:

I I don't know how you view podcast and Andrew or even my partner I don't even know how Jaden use it. But for me, I view podcasting as expressing myself and giving back what I've learned and information I've learned and sharing information with others to make them successful, like I have a I have a PhD. And I'm not working in a nine to five that my PhD. What I've got my PhD in, but this podcast for me is a way to express myself and take that information and really help others grow. Because there's a lot that I can offer in my opinion. And I feel like our podcast is one way that I can offer that to the world and maybe one day the podcast will be successful. I mean, we have seen success, but I mean even more successful, and you know what I mean? Maybe this will be my normal dream and job a year or two or five from now, who knows. But the fact of the matter is, is I view podcasts as a very expressive way to give information. And it truly is about who's hosting it and how they host it and how much fun they have or whatever.

Andrew Allemann:

Yeah, you know, I mean, it's so podcasting. You think about it, and you compare it to other media, it's, I like to call it an intimate medium, because it is, it's really in depth, right. I mean, it's, you know, 30 minutes, usually unscripted, you know, 30 minutes hour, it could be unscripted. And so you can really go in depth on topics, which you don't usually do on say, TV or radio, you know, you've got these minute long, two minute long segments, if you ever see like, if you go to a radio station website, a radio station that does news, and you go look at the articles, which are basically transcripts of those stories they do. They're like, 100 words, 200 words, right? There's not much to them. Whereas podcasting, you could go so in depth on on topic. So that's what excites me about it. And then you're right, you can share kind of your knowledge, you can create a community around it. And, you know, I always tell podcasters, listen to the feedback you're getting from listeners, right? What do they like? What did they don't like? And sometimes there'll be explicit feedback they give you you can also do like a survey where you ask them to go to a particular page to fill out a survey. But then you also know because you see the data right on what they're listening to. And you know, Apple podcasts, of course, you can see kind of how far into the episodes they're listening to do they really like when you and Jaden chat? And you know, the beginning? Or do they really like the guests or their guests, they like better that sort of thing. So it's kind of interesting from from, from that perspective.

Jaden Norvell:

There's a big audience for it. I mean, just last month, I took a pop culture class, and half the kids in there raised their hand when the teacher as you know, who listens to podcasts, these are 18 year old, 17 year old 19 year old kids. So it's really growing, and especially with YouTube, and like we talked about last episode, Dustin, about how everything's online. Now, a lot of education is cool. I'm it's a change, and I think it's gonna be here today.

Andrew Allemann:

Yeah, I agree. I agree.

Dustin Steffey:

So, Andrew, what was going through your head? Because you've been doing this a little bit, when you created the awesome website for podcasters, to be able to network with each other and go on each other's shows like how did that crumb? The Why and how did you start that?

Andrew Allemann:

Yeah, so you know, I've been podcasting since 2014. And after about a year of podcasting, so it was about 50 episodes, and I started to run out of guests to invite, and I was looking around at, you know, I'd invited all the people I knew who would make a guess. And so I started looking around for a solution, and one that was free and easy to use. And the only thing I found out there were these agencies that charge a lot of money, you know, like 1000s of dollars a month help you find guests for your shows, which doesn't make sense for most of us. So I decided to create it. And you know, as I mentioned, I'm in a domain name. So I bought podcast guests.com. And started it on that site. Really, as a as a simple way. At first, it's gotten a little bit more complicated, what added more features over time, but just a super simple way for people to connect between podcasters and guests. As you've mentioned, you use it right to find guests. And the idea is that it should just be super simple. You come in you find people you're looking for, can invite them on your show. And we also feature podcasts in our emails that go out to 38,000 plus people where, you know, they can get dozens of pitches right so that they can get their pick of guests and book out their calendar. So that was kind of the general idea, right? I was having this problem finding guests, there was nothing out there on the market that worked the way I wanted it to. So I created a solution around it. And my initial initial hypothesis, well, let's put it this way, I found out I wasn't the only one having this problem, right. So you know, lots of people were like, oh, yeah, I needed something like this. And then it really took off from there.

Dustin Steffey:

And I know I haven't taken a vantage of the full like output of that website because there's a free there's a free version. There's a semi paid version, and then there's like you're all in like maximum version. I know for the free version that's good for just startup podcasts, in my opinion, just to find guests kind of get their feet wet and whatnot. I think the version that Jay Getting in Iran right now is where we, I think pay a little denomination to be able to. And correct me if I'm wrong, Andrew, we pay a little bit just to be able to have people reach out to us we reach out to people, I don't think we're on the third tier AI there. I think there's another tear, right?

Andrew Allemann:

Yeah. So you know, most most people use it for free. And as a podcaster, you can do everything for free, right? So we can feature you in the newsletter. And then you can also invite guests or the directory. And if you're a free member, you also we send out two lists a week of 10 podcasts that are looking for guests, so 2020 podcast each week that are looking for guests, and you can pitch to them, right. So you fill out these forms, if you're a fit for that show, hey, you know, Dustin, I'd like to be on your show, this is why I would make a good guest. And then the paid options basically get you into directory. And this allows podcasters to come to you to invite you on on their shows. And so whether you have a podcast or not being a guest on podcast is really helpful, right? You can go on as a way to build your own audience or credibility, and ultimately, more people will be interested in you and maybe buy your products or services. And then it's also a great way, it's in my opinion, the number one way to grow your own podcast is to be a guest on other shows. Because, you know, when you're on a podcast right now, 100% of people listening to this podcast are podcast listeners, right? Whereas every other way market, be it social media, or anything else, only a percentage of those people. You mentioned the class Jaden were like half the people raise their hand. But that's great. But what if you can be an environment where 100% of the people listening are in a podcast. So so you can pay a small monthly fee, we put you in the directory. And that helps you get these inbound requests from people to be guests on our show.

Dustin Steffey:

And there's, there's high quality people that are on this website, for those of you that have not been on it. I mean, we have any anyone from like, like CIA agents to PhD people such as myself, we got Andrew on there, obviously, it's his page. So of course he's on there. We have just such a wide variety. And I feel like there's more topics and more. There's, there's more that can be done with the page. And I know it's going to evolve over time on certain of it. But there's more topics that can be covered that I haven't seen on there yet. And it's just such an amazing page. It really,

Andrew Allemann:

it always amazes me, but what topics people people are interested in and cover, you know, we have some ex NFL players. One of my favorites is DC Glen, he's the one who is part of a group called tag team back in the late 90s. I know you guys are younger than I but they did Whoomp. There it is, you know, just still a popular song is day, right? So he's on there. And so it's really neat seeing the types of people out there that are willing to be a guest on shows and then using the service as well. And you know, there are 1000 people in the directory there 1000s More that use the service for free. And they just cover so many different topics. I had a podcast the other day that was looking for musicians that were popular in the 60s 70s and 80s. And you know, a bunch of people came out like, Hey, I was in this band or that band. And so it's really fun, kind of kind of to see that diversity.

Jaden Norvell:

So I want to ask you a couple questions, because we have listeners, and we've been on. We have listeners like well, who who runs a podcast. And he looks up to us for just advice. And for our listeners who are starting their own podcasts. This is a really good website that you guys should visit. And I like simple things. Go on website. And there's a bunch of different topics you can click from. And there's a bunch of guests. So my first question is, how many podcasts? Not guest podcasts are signed up with your website?

Andrew Allemann:

Yeah, so one of the unique things about our services that we don't require you to register per se to use it. And so I don't have an exact number of podcasts. But I know we've had about 5000 Plus submit their shows to be featured in our newsletter. And then we have you know, so I would say 1000s of active podcasters are are using the service.

Jaden Norvell:

What, what topics are the most for guys who are doing podcasts and want to get the most out of their listeners? What topics are you seeing are most searched for?

Andrew Allemann:

So I would say the most popular ones for both guests are the same for guests and podcasters which also means they're crowded spaces, but entrepreneurship, business selfhelp are always really popular ones. And so you know if you look at our categories, so just kind of taking We'll do this live here if I go to the directory, so as I mentioned, we have about 1000 people in the directory, and people can be listed more than one category. But if I click on entrepreneurship here, let's see 151, right, whereas if I do legal 19, so a lot fewer health, and fitness is also a very popular category, we've got 113 in there. So you know, more than 10% would identify in that category. And this is what you see, I think of podcasts in general, there are lot of podcasts out there started by fitness, people that are a lot started by or about entrepreneurship and business. You know, it's, it's a, it's a double edged sword, right, these are probably some of the more popular ones, but you're competing against a lot of people, whether you're a podcaster, or you're trying to be booked as a guest on these types of shows. But there are, as I mentioned, some really niche shows, you know, musicians from the 60s 70s and 80s. He's talking to someone who his, his whole show is about collectors of like, I'm gonna get this wrong, but it's like Ford cars in the 1950s, and might even be a particular model. But he has hundreds of listeners, and they really care about the topic, right? And he's able to stand out because he's the only one doing a show on this one specific topic. So even people doing classic cars, or lots of shows about that he's found this niche that's even tinier. But he has really engaged audience because of that.

Jaden Norvell:

So for the students who are trying to learn how to run a podcast in your, I think you said you've been podcasting since 2014. And so what in your experience makes a good podcast guest.

Andrew Allemann:

A good podcast guest. So there are a couple levels to this. So one of them is just someone who's who sounds good, right. And I don't necessarily mean their voice, but they show up, they're in a quiet place, they've got a decent microphone, and they're prepared, right. But the other thing is someone who's coming on the show to give not to take. And so there are a lot of guests who come on the show, and they just want to promote their product or service, as opposed to those that are coming on to educate. And you can usually tell, if you go listen to some episodes around or even look at their pitch. Is it just about you know, are they just saying me, me, me or my company? Or are they talking more about how they can educate your audience educator entertained, depending on what kind of their their background is. So those are some things to me that make a good podcast guest experience doing Park on several days before or if they host probably know kind of how this works, too. So that's, that's something I look for. And I guess someone with the experience.

Jaden Norvell:

That's why this website is so great, because it gives you all this stuff, you just click on the guy's name and you can go down the checklist and you can see how many shows he's about on Where's his website Perseids is really cool. And I really like,

Andrew Allemann:

yeah, we try to make it easier for you as podcasters to find and filter through, you know, guess I mean, there's plenty of bad guests out there are ones that aren't aren't a fit for shows. You know, we allow people that are in the directory to like upload some audio sample if they want like a welcome message or embed a video. And that gives you more color into what is this person? Like? Are they a good fit for my show, that sort of thing? And, you know, it's the type of thing it's, it's exactly what I want as a podcaster. Right? So you know, all the questions on everything that people fill out, like we even ask people to give some sample questions. And the podcaster doesn't have to use those. But it makes your job as a podcaster easier, right? If you if you've got some questions you can throw in there, maybe use them as backups in case some of your other questions don't really go well or it's not as long as you were expecting that sort of thing. So it's all designed to make it easier for you as a podcast or to do your show to Find guests and get good quality guests on your show.

Jaden Norvell:

One last question here. You've been podcasting since 2014. Where do you where do you think he's headed in the future? And then also in the back into that? Do you see it possibly taking over like, for example, Talk Talk Show radio, or something like that?

Andrew Allemann:

Yeah, so it's interesting during the pandemic, listenership kind of plateaued for podcasts, because people change their routines, right? People listened to the show on their way to work, they were no longer going to work or church or whatever it was, and so there's less listenership. But a lot of people started podcasts at the beginning, I mean, 100,000 plus a month, whereas you used to be, you know, 10 or 20,000 a month. Now, I see that kind of reversing, right, people are getting back into the routines. So I think listenership is going to go up, the number of new shows being created, is going down, which is great for podcasters. Because the audience is bigger, there's less competition. So I see that proceeding. You know, who knows? I mean, this is all unprecedented for all of us, right? Who knows how that's going to be over the next few years. But I do like when I when I think about talk, I mean, I already think it has. It's one up to talk radio, I mean, talk radio, a lot of talk radio shows are turned into podcasts, right. But you know, there are only so many stations out there, and only so many stations out there that you have easy access to it. Whereas you've got this app on your phone, and you can listen to these millions of different shows from over the years, you can search and find what you're looking for. It's all on demand, you don't have to tune in at a certain time. So I'd say it's already kind of changed the face of talk radio.

Dustin Steffey:

So I was looking through things that you brought up Andrew and I went to look at our profile on the on the website just to make sure like we were taking full advantage of everything because you're right I think in order to promote yourself out to such a wide variety of podcasters and be the ideal guest you have to give everything so like on our on ours cuz I was I was looking through it. So I'll share my screen and you can you can critique the

Andrew Allemann:

just trying to pull it up here. Yeah, I see.

Dustin Steffey:

So for ours if I go to our account, I have just me on here for right now. So Jaden, don't get upset, because I haven't really figured out how to have you and I together on it yet, because I'm not that smart yet on that. But for now for our profile. I have I have mine, right for our show. And so I know always a good pictures. Good. That's a good start. Obviously, when I when I transition this for Jaden and I obviously him and I together are going to be we're going to have to put him in it together and then figure out how to do the socials probably Lincoln, fire

Andrew Allemann:

civil in person, because it is kind of tricky, right, especially if you all talk about different topics. So

Dustin Steffey:

yeah, because Jason's experience is different from my experience, like, does that make Jaden less? No, not at all. Jaden is like the perfect partner for me. But like I have different experience from him. So good picture socials that are linked just to me, not just our show. So just to me for them to get to know me.

Andrew Allemann:

So So let's scroll back up, though. So let's talk about your summary statement here. So the summary.

Dustin Steffey:

Yeah, so the backgrounds right here?

Andrew Allemann:

Yeah, scroll up a little bit here above that orange button. So

Dustin Steffey:

is this okay? Yep. Yeah.

Andrew Allemann:

So the summary statement is what people see when they're looking through the directory that gets them to click on your full profile. So yours here says expert in self development, leadership and helping others start businesses off on the right foot, which is all great, but there are a lot of people out there like that, right? And so it's gonna be hard to get someone's attention. And to click on that, especially with kind of being kind of broad. And so this is an example where I say, hey, you know, what are, you know, if you can specialize in something, even if you include more down in your bio, it's great to kind of specialize and say, you know, something, again, I think that the common word people use is niche down, right. So, you know, I could talk about self development, or I could talk about this particular niche and self development, right. Same with leadership, same with business, that sort of thing. So that's what I see, really sets people apart on getting invitations is if they can be kind of more specific, and then back that up with with kind of their details and our background.

Dustin Steffey:

And just for our listeners that can't see his obviously a podcast is audio. What we're looking at right now is we're critiquing me, which honestly, it's great, because nobody's perfect. So Andrews just kind of given us some good feedback on like, how can we do better and showing us the power of this site, too. So we're looking at the summary statement, which is the first statement that's in everybody's face right now. And then like he said, If they scroll down in the summaries, good, then there's background information, which is kind of where I made my mistake. So all of my like, good niche information is in my background, but I gotta get people to that background first.

Andrew Allemann:

Right. Right. Exactly. Exactly. So So lead with you know, I think of it like a headline, right? And if you can get you know, a little bit more specific in that at the top, then people click on your profile and look through. But then yeah, you've got background information, where you go more in depth. topics you can discuss, which is where you can expand out beyond just what you have in your summary statement. Yeah. Interview questions here. Potential ones, previous podcasts immediate peer anses and then how to promote shows that you're on. And that's valuable as well. And then you've taken advantage you've embedded a YouTube clip, which shows your experience here. It's from from this podcast from traveling with fire, which really goes a long way in you guys have done an excellent job on your graphics, your podcast, cover art is really good. And just seeing this graphic here in your video. That to me is really important, because that is it's like writing a book spending a lot of time on it and then slapping a bad cover on it. Where is your stands out or works really well, when it's small, which is key for for an app? Or for you know, the podcast, cover art, any apps, see all did a really good job on that. And then you have your social media links here at the bottom, which is one of the really good benefits of the site that I don't advertise, which is your linking to your website, which is good for both search engines, and hopefully some some traffic over time.

Dustin Steffey:

Yep. And we haven't. So I have not been invited yet. Honestly, Andrew, like we've we've taken advantage of one side of the website, which is having guests on, we need to get to the point where we are on other podcasts, and we are good guests. And we are able to kind of talk about kind of what value we add and what we can do to help others. So

Andrew Allemann:

yeah, I think we're finding that message is something that happens over time and really sitting down and thinking about it and picking something that's not you know, it can be within leadership or within self improvement or whatever. But picking something that's more specific, I think, what's your what's your PhD in?

Dustin Steffey:

Organizational Leadership. So when when I took it, it's pretty much leading high performing teams and understanding the psychology behind upper management.

Andrew Allemann:

Yeah. So you know, if that's what you want to talk about, maybe it's not. But what you just said is perfect, right? You know, I'm a PhD in organizational management. Now, let's talk about leading, you know, teams at the highest level, the organization, something like that, if you want to talk about that, if you don't, obviously, don't use that method. But I'm just trying to give an example, right, you've got the instant credibility in it, you've got your doctorate, which is awesome. And you know, you can kind of kind of go from from that angle. Now. You know, picking something just more specific, like that helps a lot.

Dustin Steffey:

Yeah. I think if Jaden and I were to provide feedback, which again, I look up to us. So this is weird for me to provide feedback. I love hearing what, yeah, what what I would like to see the site do to evolve and it may cost a little more, I don't know, that's going to be up to you is a way where if, if there's more than one of us, so Jaden, and I like a way for us to be able to showcase each other together. On on a page would be nice, because I feel most podcasts have a, like multiple books. And so

Andrew Allemann:

yeah, yeah, because most of the people in our directory if they have a podcasts are not really promoting the podcast as as the guest, if that makes sense. Like, like, like, they want to talk about it. But it's more they probably have a business around whatever their topics around or something like that. We do have some people where it's a couple people together, but then you need to kind of come up with okay, what do Dustin and Jaden have in common to talk about, right? So I almost see if you're going on shows to talk about your podcasts, like right now, you might go on entertainment shows that interview a couple people or something like that, right? Because you guys have very different. I think you have very different backgrounds. You know, Jason's sitting in his coaching uniform here. You know, and you're talking about your doctorate in organizational management. Maybe you both have that. I don't know. But, you know,

Jaden Norvell:

head football coach, I've been around leadership for my whole life. So we have that.

Andrew Allemann:

Yeah. And so that's pretty cool, too. Because people, you know, head football coach is interesting in and of itself. Right. And so, you know,

Jaden Norvell:

doesn't play football too. So? Yeah, yeah. So, like, we coach, we coach people. So

Dustin Steffey:

yeah, I mean, I have a lot of similarities, but a lot of differences too.

Andrew Allemann:

So think about that, you know, a football coach and a PhD in organizational leadership, talk about leading teams, leading organizations, that sort of thing. To me, that's kind of interesting. And it and it's kind of this mutual overlap between the two of you all and again, you know, you got you guys know more about yourselves obviously, and, and I do, I'm just spitballing here, but you know, I'm just coming kind of coming up with things to give people ideas that, hey, how can we leverage you know, what we're, you know, what your backgrounds are to create something that's more niche than just biz? This URL leadership or something like that. Yeah.

Dustin Steffey:

And for our listeners that are listening and interested in Andrews page, I did in us looking at mine go to look at the membership level. So like Andrew was saying, There's a free version, which is a great place to start, in my opinion, there's the basic membership, which is about 15 bucks, if I remember right, and that allows you to create a profile and niche yourself in one, category one. And then there's the premium membership, which I believe is 39. And that allows you to add one more category, I don't know what else that premium membership adds, though,

Andrew Allemann:

the biggest difference is with the premium, you're gonna get more exposure. So you show up above the basic members. And we include you in our newsletter on a rotating basis. That newsletter, it goes out to 38,000 people, we take 15 of the premium members in each issue, and add them in there. And that tends to give him a lot of exposure. So if you've dialed in your summary statement, which is what we include in that newsletter, so that people click on it, and they're interested, that tends to drive, some registration, some invitations there, sorry. And so that's kind of the biggest thing of premium, we also promote you on social through that. So you know, you can do some cool extra things in your category, with your profile, like the category. You know, you get there a few other things in there, you can add additional websites, that sort of thing. But the main thing is the level of promotion you get between the two. So, you know, I always tell people, I never push anyone to pay if it's not right for them. For a lot of people the free version, where they have to pitch the podcast is great. But it also helps when you're pitching if you have the profile, because you can include a link to it so people can learn more about you. It kind of gives you some more credibility, right. It's all about building credibility. So yeah, I mean, those you know, I always encourage people, yeah, the on ramp is a free service, check it out, see if it's see how it works for you. And then if you want to, if you feel like you want to turn the tables that podcasters come to you. Or if you want to improve your chances of getting on from from pitching then one of the paid plans might make sense for you.

Dustin Steffey:

Yeah, we're in we're in the slow lane right now. So we got on the we got on the ramp, and we're in the slow lane with the middle of the road, we do pay.

Jaden Norvell:

If you guys, guys look on the website, me and the staff will be on the front page next month. So

Dustin Steffey:

we do pay in and you know, for us like answers, right? Like we started out free. And then we started paying for the membership, because our podcast is growing. And it's thanks to our listeners. So thank you to our listeners, obviously. And now we're at a point where Andrew is right, we should probably look at the next step, which is the higher membership for us. Because then we can we can get promoted. That's free marketing for us on top of what we already do to marketing market, in my opinion.

Andrew Allemann:

Yeah, I think the key is, you know, for everyone, and how I coach people is to get your messaging together, right? And think about the podcast, or why would the podcast or want to invite you on their show, right? So think about it from that perspective, get that messaging together. And then you know, but before before paying the premium, right? And, and, you know, it can evolve over time by people who try one message out. And then as the world changes, like COVID a lot of people change their thing to address. You know, if you're if you're a travel expert, well, you had a lot different stuff to talk about once COVID hit right, you know, and so they changed, you know what, what their top topics were and that sort of thing. So change that over time as well.

Jaden Norvell:

And then for our listeners who got people who run their own podcast like well, everything from crypto to self development, everything we tell you guys, we do ourselves, every investment we've recommended we've invested in, and this is the same thing. This is a great website that we use. And it's helped us be successful. So we're just trying to coach you guys up and share the wealth a little bit.

Dustin Steffey:

Andrew, with that being said, if someone wanted to get a hold of you talk to you about whatever experiences you had or whatnot, how can people get a hold of you my friend?

Andrew Allemann:

Yeah. So when you sign up for a service, you get an email right away that explains how everything works. And if you reply to that, it comes straight to me. So I answer all those emails, I see all those emails. So that's really the best way is you know, sign up, sign up for free for the service and then you know all the emails that come out at my my email address on it so you can just reply there. Those are that's probably the best way to get in touch with me because I pay quick attention to those.

Dustin Steffey:

And for our listeners that are interested in starting a podcast, please like go and take a look at Andrews website it's amazing. I can't talk Andrew up any more than I already have. I mean, if I talk him up any more he might not fit through his door because but with that being said, like it's such an awesome resource guys. And like Jaden said, we will never on our podcast promote something that we don't already use or we're not knowledgeable in or we're not proactive and Andrews Andrew site is just amazing. And so I I approve of it like you all should go take a look at it. If you're definitely interested in getting your feet wet in a podcast, please start out with the free version. I am not going to tell you guys to spend your money until you kind of get your feet wet. But once you do, you'll see why Jaden. And I rave about and why we're so excited that Andrew partnered with us and is on our show right now. Like because it is such a awesome resource that he thought of and he's made our life easier, in my opinion.

Jaden Norvell:

I agree. And if you already got your feet wet, you've been podcasting, then the paid version is a good is a good route for you to go. So I appreciate thank Andrew is awesome. And

Andrew Allemann:

yeah, and it's always wonderful to hear your feedback as people out there podcasting and using the service. So thanks so much for inviting me on the show.

Dustin Steffey:

Yeah, we appreciate it. And for our listeners, we will have links to Andrews socials and everything on our website as always WWW dot chopping wood feiyr.com This episode will post this Sunday with his links and there'll be in the description so if you guys want to take a look at his website, please do and kind of give him a shout out say hi.

Jaden Norvell:

And if you want to be a guest on our show, you can either go through Andrews website or you can get it off our website chopping on fire and register as a guest new do that but I would go through ages if you can't

Dustin Steffey:

Yeah, definitely go through Andrews he's gonna He's gonna be my bouncer and sort through everything for him. Yeah, definitely. This is with that being said, Andrew, thank you for coming on. I like Jaden said I'm like a kid in the candy store. I really enjoyed this one. So thank you so so very much.

Andrew Allemann:

My pleasure, guys.

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Andrew Allemann

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Andrew Allemann is the creator of PodcastGuests.com, a platform that connects podcasters with guests for their shows. 35,000 people use the platform to find guests for their shows or to get booked on podcasts.